I've not really kept up on all the chats and information, but after reading a little, these are some thoughts. With it looking like Blue-ray will be the next format, I can't help but hope Sony will make a universal player. I moved away from Sony DVD players primarily because they have chosen to only support their formats (SACD and not DVD-A). The utter lack of high end products in their current lineup also makes me think their DVD player sales must have faltered. I'm sure some of it was the work on Blue-ray, but still. I don't want to have multiple disk players! I do prefer SACD for multi-channel music, but with the limited selection of available titles you really need to be able to play both. As more formats emerge I hope Sony considers making players for their customers, and not try to force only their formats as they have for so many years. I have not even considered a Sony player for years because of this. If they would build a quality player that can do it all, their players would sell. As media comes out, soon the best features would be on Blue-ray disks with the superior capacity. They could sell the players in mass and the media would still win out. Other manufacturers would have added pressure to support Blue-ray as well to be able to compete. I can't imagine it would be difficult for them to make the Blue-ray players compatible, but it would be difficult for Toshiba to make theirs Blue-ray compatible. If for just once Sony would cater to the needs of their customers, they could win this game with ease. The new format would take off very fast if one could just go buy one player and know it would play everything instead of waiting years for a format war to end before spending a dime. Perhaps some other studios would make a few bucks initially, but in the long run Sony would only win. Hopefully they will also add support for DVD-A as well.