It wasn't prominent at mine. It was in a stack behind some other films. You really had to look carefully to see it. I'm not saying it is at yours, but just that if you didn't really search through every stack carefully, you might want to do so.
Yesterday I saw it for that same price at BJs. Also at BJs was a two-pack of A Might Wind and Best in Show for $18.99 and About a Boy is now $8.99 there.