I've been wanting the Toshiba 42h81, but sears only carries the 50' model. But, with my store doing the internet price matching, I can get the 50' for the same price as the 40'. But here's the kicker! By purchasing there extended warranty/maintence contract, which starts at $299 for three years, you can have one scheduled maintence visit each year for the length of the contract. During this visit, the technician will clean the lenses and check gray scale and convergence, among other things. It seems like a really good deal. I've never bought an extended service agreement before. It always seemed like a gamble, but this looks worth the money just to have the tech come out. Anyone had any experience with Sears on this?