I hope I can describe my problem well enough that someone can help me out. I got my Sony Bravia KDL-40V2500 before Christmas, and I've been playing with the picture ever since. We got it from Circuit City online with free shipping and was able to wrangle down a decent price too good to pass up. Of course a better price can be found now that Christmas is over, but we figured that would happen. I had also purchased the Sony 32" Bravia XBR1 earlier in the summer and was able to easily tweak a great picture that the wife and I have enjoyed ever since. Because of that, I had no qualms about getting the 40" and setting it up myself. While the HD picture is great, and even SD-DVDs look darned good, I can't seem to make myself perfectly happy with the color. While everyone has always talked about the "red push", especially with Mitsubishi sets (I used to have their 50" RPTV), I seem to have a "green push" on this Sony 40". Certain greens tend to be almost too fluorescent, when on the 32" the same greens are much deeper and natural looking. In solid shades of white or pale colors, the transition from light to dark, such as in the edges of shading of a face or the edge of a fuzzy shadow on a wall, will have a green tint in that transition with no hint of green in either side of that transition. Green foliage, like tree leaves will in some cases almost glow. Not all shades of green does this. The green grass on most football fields for instance is not as affected. Dark areas of images from an SD channel (feed from the Motorola HD/DVR cable box via component which actually heavily compresses even the lower SD channels that should be analog) that should have a dark grey or brownish color will also have a heavy green tint in the shadows. If the image on the station is low in contrast, the green tint appears all over the darker areas. Another example is a teal color might pop out a little too much as if it was "colorized" over the prop or whatever. I don't know if I'm describing this very well, but the HD stations aren't as affected, although it's still there. Same with any DVD source going into the other set of component inputs - great color at first glance, but the unnaturally appearing greens are very faintly there. Strangely, I don't see this green tint in any specifically black and white image. Not even when viewing the greyscale image from a DVD using that TXH Optimode feature. I've played with all the user settings like backlighting, color temp, wide gamut, tint, etc..., and ended up with basically the normal settings using a "Custom" setting since the default "Vivid" was really bad at first. I can't get rid of the green edginess or tinting to everything. And, no, I have not played The Matrix on this set yet It's gotten to where I even found out how to get into the service menu and played around with those setting - making sure I wrote down the original setting first of course. I've actually gotten rid of the green in the shadows, but other colors are a bit out of wack now too - dark areas get to be too purplish-brown. At this point, I've only cut the green overall just a tad and darker areas look almost okay, but when a strong medium or bright green comes in, it can still glow unnaturally, the way I see it. At one point, the greyscale got a little off (slightly blue), but right now it's okay. I'm almost okay with the picture right now... but it's still just not... quite... right. Of course, I realize I'm just "eyeballing it", and I know that's dangerous, but is there anything else I can try? Short of calling someone in to calibrate the thing. Does this sound like maybe there's something actually wrong with the set that none of these setting can fix? Is there another setting that might affect this? I haven't gone anywhere else in the service menu other than the R,G,B DRV and R,G,B Bkg settings. Do I make any sense? Thanks.