Just checked Best Buy Canada's website and the Toshiba HD DVD Player (HD-A1) is retailing for $699.99 while the Samsung Blu-Ray Disc Player (BD-P1000) is going for $1299.99. All prices are in Canadian loonies. Toshiba is certainly being aggressive and the pricing disparity is huge to say the least. How these two players compare in image quality output and features remains to be seen but I'm surprised at how big the pricing is. The average buyer out there will look at prices and wonder WTF! It's starting to feel like the VHS-Beta war all over again.