Emarketer predictions of XM vs. SIRIUS subscriber growth

Discussion in 'Mobile Phones / Entertainment' started by Ronald Epstein, Jan 14, 2006.

  1. Ronald Epstein

    Ronald Epstein Administrator
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    According to an article in PC MAGAZINE (2/7):

    The number of subscribers to satellite radio
    services is expected to more than double by
    2007, according to new research. Could Howard
    Stern's antics possibly be driving all that
    growth?

    Satellite Radio Subscribers in the U.S.,
    by Company (in millions)


    Sirius 1.14(2004) 3.22(2005) 5.10(2006*) 7.24(2007*)
    XM 3.23(2004) 6.10(2005) 8.95(2006*) 11.81 (2007*)

    * Projected
     
  2. Michael St. Clair

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    Just think how many subs XM will get once Sirius goes under due to their bad deal with Howard Stern! [​IMG]
     
  3. Ronald Epstein

    Ronald Epstein Administrator
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    Michael,

    You know, as much as I dislike Sirius, I will
    disagree with that statement.

    A year ago I would have (and did) predict the
    demise of Sirius due to what they are paying Howard.

    It seems Sirius is holding their own thanks to the
    number of new subscribers that Stern attracted.

    The service isn't nearly out of the woods yet, but
    in all fairness and honesty, I can say that they
    surprised me.
     

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