I'm sure everyone has heard the term 'loss leader' in reference to retail chains that slash prices to the bone. But can any store continuously sell products at a loss? I've heard that WalMart losses money on CD sales just to drive foot traffic. Could this be true of DVD as well? I only go to WalMart for week one sales and to check 'the bin'. Does anyone know what studios are typically charging retailers for product? Despite week one sales, I still don't think we're getting anywhere near cost.