In addition to yesterday’s news from Samsung revealing the incorporation of Apple Music onto its platform, the company also announced during the week that its Smart TVs will allow access to six new health and wellness apps in partnership with fitness brands barre3, Calm, Echelon, Fitplan, Jillian Michaels Fitness and obé Fitness.
Later this year, the apps will be part of Samsung Health, a fitness platform designed for Samsung Smart TVs, and announced earlier this year at the Consumer Electronics Show in Las Vegas. With so many homebound consumers needing fitness solutions, according to Samsung, the Korean company and its partners are delivering to customers early access to 5,000-plus hours of free at-home wellness content, all of which is available now.
“As our community grapples with unprecedented disruptions to their daily routines, it is important for homebound consumers to have access to free high-quality health and wellness offerings,” said Salek Brodsky, Vice President of Strategic Partnerships and Business Development for Samsung Electronics. “Our partnership with these premium brands redefines the boundaries of what free streaming services can provide, and we look forward to enhancing these offerings by bringing a full Samsung Health experience to our TVs later this year.”
More than 250 instructive videos are available now to Samsung TV customers, and range from barre classes and guided meditations, to celebrity-led personal training sessions. The health and wellness apps will be integrated into Samsung Health, launching shortly on 2020 Samsung Smart TVs, and will expand upon a suite of apps already available. Samsung Health will provide consumers with more alternatives to traditional exercise options, such as gyms and group classes, and adapt to a consumer’s individual schedule. Samsung believes it will become “a crucial pillar of our consumers’ daily routines for years to come.”