Content selection app Flikflix is responding to COVID-19’s impact on movie theater owners and staff by giving 100% of Home Premiere affiliate revenue from video services including iTunes, Redbox On Demand and FandangoNow. The company says it is pledging 100% of revenue from both The Invisible Man and Emma, among other selected titles. The plan is part of a commitment to both “theater owners and their staff” and forms what is called the “Flikflix Gives” campaign.
“Theaters are just one example of how this nation’s businesses have lost an opportunity to earn income.” said Bill Denk, Flikflix CEO and Founder. “Fortunately, our small, bootstrapped startup can still remain open during a shelter-in-place. But, we wanted to do more. Our friends in healthcare and essential businesses are putting their lives on the line every single day. We can’t match that. But the ‘Flikflix Gives’ initiative provides us with the ability to give to those in need while people are being entertained.”
Flikflix is a free download on the Apple App Store and through its interface – which supposedly resembles Tinder(!) – the app recommends content that people can see on video services they already have. People can also search for a show and find out specifically where it’s streaming. When you see “Flikflix Gives” on the video service’s button and tap to rent or purchase, Flikflix will dedicate the affiliate revenue received to assist theaters.
When asked how much Flikflix donates, Denk said, “It depends upon the number of people renting and purchasing. But, here are those numbers. For a ‘Home Premiere’ we receive $1.35 affiliate income (from the $19.99 rental). We’re giving the full $1.35. All other rentals and purchases will range from $0.30 up to $1.00. It all depends upon the price paid.”
Flikflix Gives begins kicked off last week and will continue until U.S. theaters reopen. You can find out more from Flikflix here.
Martin, a seasoned journalist and AV expert, has written for several notable print magazines. He’s served in key roles at Lucasfilm’s THX Division, NEC’s digital cinema division, and has even consulted for DreamWorks. Despite his illustrious career, Martin remains rooted in his passion for cinema and acting, with notable appearances in several Spielberg films, Doctor Who, and Star Wars: The Empire Strikes Back. He currently resides in San Francisco.
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