If one is looking into the "future", it turns out most of the "rational" extrapolation methods are largely not much better than wild semi-informed guessing. (ie. "Scenario planning", etc ...).
You mind as well be reading science fiction (sci-fi) books or hiring a zoltar "fortune teller", to...
In hindsight, this is easy to see. When it is happening in real time, it is not always easy to "see" what will happen in the near future.
Especially when upper management have their own "golden parachutes" and can walk away without doing much of anything to improve the company's near-future...