To put it another way, it's $4 higher than the $34.99 that BBSBs from Disney (and Warner) used to be. The recent Black Adam BBSB was $36.99, so this even higher price doesn't surprised me at all.
Hunh. I think this'll be the first time that variant BB SteelBooks will be issued simultaneously. There have been a handful of titles that have gotten variant BBSBs, but in those cases, the second one was released months after the first.
I would love to get the Talokan variant, but it just...