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I'm surprised that there doesn't seem to be newer numbers available but, I do think you are right. I did find this, which is looking ahead over the next 5 years and it has Vudu as one of the "key" vendors...

https://www.npd.com/wps/portal/npd/us/news/press-releases/the-npd-group-as-digital-video-gets-increasing-attention-dvd-and-blu-ray-earn-the-lions-share-of-revenue/

Looks like about 1%........ "Vudu's share share of U.S. consumer spending for movie electronic sell-through (EST) and Internet video on demand (iVOD) was 5.3 percent in the first half of 2011, up from 1.0 percent for the same period in 2010."

A quick search found this that matches up.

Remember when Android would never catch ios? Seems like just the other day Vudu was in the "other" category with .5%....

Your right, itunes has been around longer than everybody. It was genius they came up with and people flocked to them and rightly so. Thing is though, the landscape has changed dramatically since then yet Apple is still playing this like they are the only game in town. Digital movies is still a...

How about if Amazon agrees to put a full app on Apple tv and in return Apple puts their full app on the fire TV.....fair?

Isn't this exactly what Apple does though?

Again, we are all guessing. I think Amazon looks at streaming players designed to hook directly to your TV differently than apps for mobile devices. I think this is where they drew the line. Would it be great for their Apple TV using customers, if they at least put a neutered watch only app on...

I suppose if this is all just Amazon being petty, we will surely see other storefronts like Vudu, Cinemanow, M-go- , Flixster, Google play etc. show up on Apple tv. We are all still guessing at this point. stay tuned...

Just lucky everybody agreed on a universal format for our discs or we would need a half a dozen players to play them all,....like digital is now.^^^

Think of it like itunes, if they offered a subscription service using a rotating portion of their content.

I'm thinking Amazon offers prime video in part to get sales and rentals for there store. If the only way they can do that is to give Apple the profits from said rentals and purchases, I think they are saying...pass. Can you blame them?

I believe there is more to this than Amazon not wanting to be on Apple tv. "Many are quick to point out that it’s Amazon themselves who have decided to not bring Prime Video support to the banned devices and that it’s fully in Amazon’s control which devices fall under the ban reasoning...

Amazons video service has a "prime feature" which works like Netflix for subscribers but, Amazon also rents and sells movies, just like itunes....The App on ios is neutered, only giving the "prime" subscription part. On other devices, Amazons App allows for prime viewing along with sales and...