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"They really need to come up with a way that you can buy a movie once and not have to worry about which devices it is going to work with, should be able to buy anywhere and work everywhere". Isn't this why they formed the DECE...

To be fair there would really be no reason for them open itunes to other platforms. I think they had an opportunity there at one time but, that boat has sailed. There is already a better system in UV being built for anybody non Apple.

How about Apple announcing they have finally obtained new agreements with the studios to get more itunes codes packaged with discs.......this has been lacking the last few years with no sign of getting better?