Well, let's be fair, Hawkeye didn't have much to draw from as far as solo stories went. It was pretty much Fraction and Aja or nothing.
The fact that it happens to be a very beloved story helped. But there weren't gobs of Hawkeye stories to draw from. Even Shulkie has more, and she's had, what...
Byrne's run in the 80s and 90s will probably be an inspiration, but this is Dan Slott's 2004-2007 run almost exactly. The law firm that handles superheroes, the big green Ally McBeal feel, if there's a partner above her who has it out for her for seemingly no reason, then it's definitely Slott's...
Looks like She-Hulk is going to be Ally McBeal with a big green broad, as everyone has always said it should be
https://www.cbr.com/she-hulk-half-hour-legal-comedy-series/
Hell, Ally would've worked with a big green broad.
Created by Marvel in 1979 to secure the trademark so Universal couldn't steal it for the TV show, did the whole fourth wall comedy character years before Rob Liefeld ripped off Deathstroke and then Joe Casey made Deadpool into a real character, had a very popular series in the early 2000s that...
David Anthony Kraft.
Stan wrote issue #1, which was quite successful. 2-24 were all DAK.
Otherwise, you're right. Shulkie got much more popular under Stern in Avengers and Byrne in Fantastic Four, especially after Byrne jettisoned the ability to transform.