Just about every interview given by Paul Feig, the castmembers, and even Sony bigwigs, since last December.
And it was dutifully picked up by bloggers looking for hits.
For all Sony's divisive, BS marketing "see it or you hate all women" ploys here in America, this is the thing that's going to kill the box office returns.
Relying on the US and UK for the bulk of the money, odds are they won't even make back the budget.
Blaming sexism and misogyny for the failure of this film is the narrative Sony will want to push, but it's nowhere near the truth.
It will be a horrible film. It was a horrible idea and an unneeded reboot. This film would have been horrible with four women, the Blue Collar Comedy guys, or four...