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Fair point, here's why I say this is special: -Ultra concerned with power requirements. Will run on its own power first, with the city grid second. -Being a good neighbor. As someone who lives in the middle of a LOT of dumpy office spaces (AT&T being the worst offender) I'm all for...

Compete with long term vision like this? http://techcrunch.com/2011/06/07/steve-jobs-cupertino/ I'd love to see the fire suppression plans for this bad boy. I wouldn't have put the parking garage under it if possible, i guess they had no choice.

LOL you know who Pixar is right, or did you forget?

It's not a product, it's something designed to be in the back room of the store thanking the employees. Having worked software retail decades ago I will say this is a MILLION times cooler than anything we ever got to put up. Heartfelt and sincere. And rousing. Prideful yet measured. And...

Try competing with this: http://www.macrumors.com/2011/06/03/apple-retail-10th-anniversary-poster-weve-learned-a-lot/ It reminded me of the Kodak Carousel episode from Mad Men: http://www.youtube.com/watch?v=R2bLNkCqpuY&feature=player_embedded

Word. While anyone can learn the principles that drive Apple’s innovation, few businesses have the courage to do so

Put brilliantly: "This is the most repeated sales advice on the planet: sell benefits not features." http://blog.fogcreek.com/the-very-most-basic-things-your-company-needs-to-know-about-sales-part-2-of-4/

I disagree with your assessment of Apple but I think I can pinpoint where I think you are wrong. Apple is careless on things that aren't its core competencies. Apple TV, iPod hifi, Mobile Me. But when it decides it's going to make something its core it picks at it and makes it better over...

The problem about your awesomeness theory? It pretty much requires awesomeness cradle to grave. Apple buillt their awesomeness one imperfect piece at a time and interated until they had gold. ROCK SOLID OS X (remember the pain before and during that?) Mac Hardware iTunes (music...

Oh and the Puck 1 button mouse

Walter: I appreciate simplicity but am not ties to the cult of it. Too much of anything, including simplicity, can be bad. Ping is the biggest example of this that I can think of. The Apple remote runs a close second.

Sage advice: http://kottke.org/11/04/how-to-beat-apple I'd add: -Build EASY to USE compelling, beautiful products that door more than the minimum. Apple focuses on the minimum to get a job done with a beautiful and humane product. Everyone else focuses on 'toss every conceivable...