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The "general public" isnt buying into 4k discs either. The Forbes article reports that 4K discs are only a 5.3% marketplace percentage. That's lower than 3D at its height. Of course, a big title on a week-by-week can hit a high-teens pctg, but bigger 3D live-action titles had mid-20s to even an...

Although I have a 4k panel, I'm fine with 1080p for projecting. Ditto for 3D which I find to be more indispensable than flat 2D in any format.