As someone who has dropped a lot of coin on hi-res audio (both SACD and DVD-A) in both software and hardware (I spent a lot more on my speakers and a player for hi-res audio than I ever would have if my set up were only for TV/movies), I would concur that lossless audio should be the default...
On top of that, there are those calling for "full screen" releases in 16:9 so they don't have to cope with the "evil black bars". I think studios should include little blurbs on how to "enhance" the viewing experience for people looking for the "pristine hi-def video look" from 40 year old...