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I see your point in that regard. It's rather like when Merchant Ivory wanted their own label and it was distributed through Home Vision (Criterion Partners and distributors before Image) rather than made a numbered part of the CC.

If it's about branding, it's funny they prefer Lionsgate to Criterion... I look forward to the rest of the SC Hitchcock titles coming out someday. Ironically I just bought the Criterion DVD of this for under $10 this week, so I guess I got a deal on an OOP from someone looking to upgrade...