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Greetings Under warranty ... get a service person to come over and tell you it is normal. Can't use the abuse angle because they say the TV can't have image retention like this. Get the repair man. don't say it is burn in ... just call it shadowing or something. regards

Greetings I've had plenty of customers that buy floor models ... so it is always a real concern. There are advantages to taking floor models at times as well. Particularly if you think you are sensitive to dead or stuck pixels. Regards

Greetings I have seen some measure of "burn in" (or something that looks like it) on computer LCD monitors over the years so it does happen. (Not a professional opinion ... just observation) To avoid quick burn in ... choose LCD or DLP type technologies. Plasmas are more resistent to...