Ted - I agree with you about Green Day. While Lookout couldn't give Green Day as much exposure as a major label, I think Green Day could have done for Lookout what the Offspring did for Epitaph. I was a Green Day fan before they made the jump and still have all the original albums in green...
This question has left me perplexed for a very long time. The only answers I could possibly come up with is distribution, possible airplay on Top 40 stations, and advertising. Of course there is always the lure of potential millions if you have a hit. Why am I perplexed? Because it is quite...