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Well some have already reported that this may be it for console generations in general and there really is nowhere else to go. Even Scorpio and Neo only amount to mid-generation updates in the eyes of technical writers.

Exactly, Microsoft is jumping on the fact that the cost of 4K monitors is really starting to fall and people are going to want a relatively inexpensive means to use that technology (if not entirely to the fullest). Meanwhile Sony's spending two years on what amounts to a fifth column update.

But the point is it was one of the main catalysts in the quick demise of HD-DVD by getting more blu-ray players into households than pretty much any other manufacturer was able to at the time. 360 had a two year headstart...it also only played dvds out of the box.

Microsoft is just doing what Sony did with the PS3. Sell it nearly entirely on the media player because lord knows they had nothing else for it at launch. Guess what. That worked...to a point.