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The whole show was selling for that little on DVD at the time the Season 1 Blu-ray came out; the product was dead on arrival. The only chance would have been to do a complete series at once, but given what the costs to master the entire show and produce the bonus features at the level they were...

CBS did overshoot the price but they were also between a rock and a hard place. At the time they put out the first set, it was already apparent that physical media was in decline, particularly for TV shows, even more so for TV on Blu-ray, and especially for non-genre content. And they put a ton...