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  1. Josh Steinberg

    Does piracy help or hurt word-of-mouth movie buzz?

    I think Stephen and David both have points and neither are mutually exclusive. There are people who absolutely feel entitled to other people’s work and have no qualms about seeking out illegal download sites to achieve that goal. As David describes, they’ll use anything to justify it. I’ve seen...
  2. Josh Steinberg

    Does piracy help or hurt word-of-mouth movie buzz?

    In theory, exposing a potential audience to a project for free can be a persuasive sales pitch. We know this works for how often it’s used: individual songs played on the radio for free to promote a new album, trailers to promote a movie, etc. Here’s the problem with movie piracy in comparison...
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