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Return Of Jafar!

I hope there’s a lesson that someone learns here that if you have 100% brand recognition, you don’t need to spend twice the movie’s budget on advertising. Those campaigns are toxic to the industry in my view, because they add so much cost while adding so little of value to the actual film, but...

I think you are underestimating the worldwide global appeal of One Direction and their members towards the age group that Disney will need to attract in order for this film to be a success.

Disney has insisted that auditoriums playing Endgame in 2D must show the trailer for The Lion King, while auditoriums playing Endgame in 3D must show the Aladdin trailer.

The movie wasn’t a huge priority for me; if my wife wants to see it, I’ll defer to her screening preference (which probably means closer theater vs more bells and whistles). But I kinda wish there was a rule like, “we won’t show the trailer for version A if we only intend on playing version B...

Hmmm, ok, I stand corrected on that point. None of the four NYC IMAX theaters have a single 3D showtime listed, but that could be a regional decision. It would otherwise be strange for them to promote it in a format that they're not actually releasing it in.

The IMAX release for this film is bizarre. Viewers who see "Avengers: Endgame" in IMAX 3D are treated to the 3D trailer for the film. (They have substituted a different film entirely for 2D IMAX showings of Avengers.) However, when the film is released in IMAX in the coming weeks, it will be...

I saw Endgame in 3D but got the Lion King trailer. And two different Dark Phoenix trailers back to back.

Yes, but the music market continues to change dramatically from year to year, just as the film business has - what was true two years ago does not always apply now.

I hate to say it, but the soundtrack release preorder probably isn’t a huge priority for Disney in 2019 because most music listeners do not consume their music content by buying a physical object or by making a single downloadable purchase from a place like iTunes. The majority of music sales...

I think it's what you're hinting at, that Dumbo is the current priority. A $153 million blockbuster playing the the trailer for Dumbo, opening the same month, is probably going to help that film more than debuting a trailer for Aladdin in March would have helped Aladdin. They may also not have...

I would say that if this weren't a Disney film, but just a regular film from a regular studio being given a regular old fashioned remake, then yes, there would be more of a chance that the newer version could erase the older version from the public consciousness. But when it comes to Disney, I...

You’ll probably enjoy it more that way.

Not to mention...Will Smith is probably my generation (I'm 34) what Robin Williams was to my parents' generation when the original film came out. I may or may not like the finished film, and Disney may or may not be doing all of this cynically, but I think they're trying to hit all the right...

Coco reminds me more - from the trailer at least - of the Fox-released Book Of Life.

I think that's exactly why it will be a success, and the same reason both The Lion King and Aladdin have been successful on Broadway. I live in New York City, which is possibly the most expensive market in the world for movie tickets - an IMAX 3D ticket is $27, premium Dolby Cinema in 2D is...

I think the way the movie business is set up this day is that all of the real money comes in the opening weekend, so audience opinion doesn't really matter anymore - movies just don't have legs. Most titles now get one week in premium auditoriums and then get shuttled to the smaller auditoriums...

And, I think, for better or worse, we can't really act surprised by any of this. Disney famously said in a call with their investors, and it may have even been in press releases as well, that they were moving to a new business plan of producing only tentpoles. This was years back, possibly...

I'm sure I will eventually see them. For me, it's really going to come down to how good the trailers are, if they compel me to want to pay to see them in IMAX 3D (which I assume they'll be released in) or whether it seems like something that can be backburnered until disc or streaming. So...

Jake, the point about the 3D releases dying off was exactly what I was thinking about when I was typing that earlier comment about these live action releases potentially being too much of a good thing. There are just so many entertainment choices right now, and the novelty can wear off quickly...

I keep forgetting about Dumbo. Personally, I think three "animated to live adaptations" from the same studio's pool of classics in the same year is overkill. They might end up killing their golden goose.

Disney is a huge proponent of what TravisR calls "release date voodoo" - the idea that if a movie did well, there must be something intrinsically magical about that date that made the movie a success. It's ludicrous, of course, but The Last Jedi was moved from a May to December release date...

I wouldn't be surprised if one or both get moved -- there are so many things that could happen between now and Summer 2019, from production delays to additions to the schedule. Disney might shuffle something around on the Marvel side and then reshuffle the Walt Disney Studios releases...