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I saw it in theaters - at least in NYC, all of the posters in subways, billboards, etc., had that Answer The Call slogan, and it was at the end of the IMAX version as well. I assume the idea was that if it was successful enough for a sequel, that each new film would be branded with a subtitle...

I saw this in theaters, and I'm genuinely not sure of the movie's title. All of the posters and the advertising said "Ghostbusters: Answer The Call" with "Answer The Call" written in a larger font than a slogan or tagline, but a smaller font than a proper subtitle. Then I saw the move itself...