Scott, I do agree. However, I would say that anyone bi-amping really needs to make sure that they're using the right amps at the right levels of power or they'll mess up the sound...so, yes, it can be great, but it could be worse if done incorrectly.
Yeah, it's a strange elasticity of demand, I don't disagree with that. All I'm saying is that as a business they want to capture the highest amount of those dollars (or they should).
Edit for Chu (but posting here since Wayde responded): I was thinking if I were doing it that it would basically be double the amount of cable traveling separately (in one jacket) to each set of terminals on the speaker from one terminal on the amp. Essentially talking about what should be...
Chu, it would be interesting to hear the procedure. So if you take one length of 12AWG cable and turn it into two runs, basically then you're talking about 24AWG to each terminal, right?
Good point, a while back, I actually called them to ask. They recommend the bi-wiring for my 20's and CC, and they don't have anything to gain. In fact, it's worse for them because you can't spend that extra money on speakers. BTW, if the bi-wire cable is the same price, it's not going to be...
With bi-wiring, there's more to go wrong. You have more terminated connectors on the cable, and more binding posts you're using on the speaker (well, you're going to have to use the terminal through the jumper if you don't bi-wire), not to mention however you're connecting at the amp level will...