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I had noticed the models Best Buy sells have the better specs for the 55” and 65” models, but the lesser specs for the 43” and 50” models, which are also significantly less expensive. A little tricky that the same “model” has such different specs.

I've thought the Vizio 55" M Series at around $550 looks very nice. Quantum LED, full panel and 90 dimming zones. Availability seems to be tight lately. The 43" and 50" versions are a lot cheaper, but they appear to actually be a lower model, according to the specs.