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Greyhound came out on AppleTV+ on July 10. I can watch that anytime I feel like it because it's included with my subscription, and I am interested in watching it. But I haven't gotten around to it yet. I tend to get lazy on streaming films because they are just there. It requires less...

Yes it would. The theaters won't play something that isn't making them money, and once the PVOD switch gets flipped, people will stay home more, which will cause the box office gross to diminish and the movie to get pulled. Because I wouldn't have paid ~$20 for a rental of something I wasn't...

Another example that pops into my head is Booksmart. I thought the trailer for Booksmart looked awful. You can check the thread. I was not interested. I didn't bother to go in the first week or the second week. It took a while for a friend of mine to convince me that it was worth going to...

Of course it is. But that's the problem. It won't be possible for those exceptions to be found in an environment like this. They are rare, but when they do come about it creates a real zeitgeist movie, and that won't happen with this model. AMC would never have agreed to this even a couple...

To go back to my Greatest Showman example, it wasn't performing well at the beginning of its release. Its success came later into its run once word got around that people actually liked it. That won't happen if PVOD is in play because, purely going on its first couple of weekends, it didn't...

I said this in the Tenet thread in response to whether WB will follow suit with that film, but I guess it's more relevant here. The problem is that once this starts happening, audiences will catch on, and then it will impact audience decisions about what to see and what not to see in theaters...

I see what you're saying, but it still makes things much more difficult for the theaters to convince customers to come back.

I don't see how that makes any sense for theaters. At a time when there are already questions about audience willingness to return to movie theaters, they've just been given a way to NOT have to do that.

They're not going to boycott Sony. Sony isn't saying that they will break the theatrical window after theaters reopen, which is what Universal indicated.