Probably not much longer. I forsee them wanting to clear out inventory, but what possible incentive would they have to press new titles? Universal said as much.
Some new titles from some of the smaller labels are already coming in at the $13.95MSRP price range and are for preorder on Amazon for $9, so we're not too far off the lower range. The fact that Disney titles already go for $19.95 is pretty impressive to me.