This sounds an awful lot like the "DiVX Will Never Die" studio dream of a "controlled" hard-disk format where the studio still gets the cut/ownership from the home player, and.....no, they're right, it never will. :unsure:
Or any house-undivided about whether the UHD industry is "really" going to be about the disks or streaming.
(It's going to tear 'em apart folks, you read it here first. ;) )