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I went to TTT today hoping that the crowds would have died down. Thank goodness my wife and I got there early as the show ended up to be sold out. Based on this, TTT seems to have a lot more life left at the box office. ~Edwin

I had forgotten how blockbuster sequels have performed in the past thus my high estimates for Chamber of Secrets based on its initial two-week gross. Most blockbuster sequels are front loaded these days. Based on this, including competition and early word of mouth, here are my estimates for...

Now let's not forget those hundreds of thousands of free tickets that came with the extended release DVD that I'm sure will be used during the first few days of the film's release. Since no money is being exchanged, will this be factored in as part of the film's gross? I think it should be...

I was at a multiplex this afternoon in what I would characterize as an unusually low number of moviegoers for a Sunday afternoon and also compared to the Friday after Thanksgiving when the same theater was very crowded. ~Edwin

~Edwin

Nemesis better make its money in its first 5 days of release. Once The Two Towers is released, Nemesis will be just a faded memory. ~Edwin

The weekend after Thanksgiving weekend is known in the industry to be one of the slowest for moviegoing traffic due to the onset of Christmas shopping. Studios usually avoid this weekend unless they have a particularly strong entry. This weekend is certainly no different. ~Edwin

Chamber of Secrets is now looking to settle between $260M - $270M. ~Edwin

Speaking stricly about its box office performance, if you say Solaris was mismarketed as the studio did, I wonder what type of marketing would or would have worked in the long run that it would have gotten a better reading with Cinemascore, a better reception overall or a sustained run at the...

Cinemascore ratings has the potential to become an accurate portrayal of a film's reception from the film's target audience. In the end, its the word of mouth that counts than the positive reviews from those publications you mentioned. And for the record, Solaris got mixed reviews at best. ~Edwin

What is interesting about Cinemascore's survey results for Solaris is that they usually conduct their surveys on opening night in select cities nationwide. And those that usually go on opening night are the film's target audience (or built-in fans for sequels) that skew the results. If the...

I just noticed that even with the loss of 328 theaters and all the new competition this weekend, My Big Fat Greek Wedding still made 12% over the prior weekend bringing its cume to around $211M. Amazing. ~Edwin

So after 17 days, Potter 2 is trailing the original by about 9%, which is a pretty good hold. Long term it looks like it will settle in the $280M and $300M range. ~Edwin

Terry, thanks for the estimates. Its nice to have someone here with the connections to provide us with this data. ~Edwin

Here are the 3-day estimates (in millions): 1 8 MILE $54.46 2 THE SANTA CLAUSE 2 24.79 3 THE RING 16.07 4 I SPY 9.00 5 JACKASS: THE MOVIE 7.20 6 MY BIG FAT GREEK WEDDING 5.75 7 SWEET HOME ALABAMA 3.83 7 8 GHOST SHIP 3.16 9 FEMME FATALE 2.83 10 PUNCH-DRUNK LOVE...

RE: My Big Fat Greek Wedding's $200M domestic gross: It is possible. The film had an average weekly depreciation rate for the past three weeks of only 8.8%. Is the bottom suddenly going to fall off? I don't know. But all it has to do from here on out is to not have an average weekly...

"Alabama" is opening in about 700 more theaters than "Tuxedo". That alone should give it a slight advantage. ~Edwin

But don't forget, One Hour Photo gets an even wider release this weekend, which could place it on top of the box office charts this weekend. That film has generated one of the best (if not the best) per theater average take since it opened in limited release almost three weeks ago. Despite its...

The DVD release on November 12th also will not help. ~Edwin

The more I think about this the more convinced I am that AOTC will do only a fraction of "Beauty's" IMAX business. BB opened in 68 IMAX locations in January and made and an outstanding $2.6M in its first weekend for a per screen average of $38,000. While it is not apples to apples, the...