I don't know if I agree with that... I think Picard and Data are known in popular culture for people who haven't even seen a Star Trek episode as much as Kirk and Spock. The movies might not have been as big as the original crew's movies but the show was huge at the time. You've got to...
"Abrams assured us it's a story that even non-Trekkers can enjoy. ''On the one hand, for people who love Star Trek, the fix that they will get will be really satisfying,'' he says. ''For people who've never seen it or know it vaguely, I think they will enjoy it equally, because the movie does...
I think the plan is to show the younger days of Captain Kirk, Spock, McCoy ect... attenting the Academy with younger actors playing the roles. William Shatner mentioned being talked to by J.J. Abrams to make a cameo with Leonard Nimoy at the start of the film. I'm not much of a Star Trek...
Damon's a good actor and has been making good career choices recently so it's definitely not a terrible idea. But isn't Damon actually older than when Shatner first played the role? I thought it was going to be Kirk in his 20s.
I don't know about that. He basically doesn't say one way or the other. He does conclude with "Those characters are so spectacular. I just think that… you know, they could live again."
For those interested, AICN has an article up about that proposed "Star Trek" prequel from way back with the original series' characters as 20-somethings in their Academy Years. http://www.aint-it-cool-news.com/display.cgi?id=22789
If "Superman Returns" makes over 300 million domestically or even has a GIANT opening weekend and Singer is still interested in directing... I bet Paramount will sign him fairly quickly.
Having never really been a fan of Star Trek and having never actually seen a full episode of ANY of the series', my opinion might not matter but I have seen all 10 of the films and I would definitely say that Wrath of Khan and Undiscovered Country were the two best IMO (I did enjoy First Contact...
From http://www.comingsoon.net/news/topnews.php?id=10976 It seems they're definitely trying to get away from the formula, for better or worse, and pull in new fans.