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Chu Gai, I actually thought about you when I said that I would "feel better" about one grade of wire;)

Responding indirectly I think it was Sears that pioneered the GOOD-BETTER-BEST marketing technique. We see Monster carrying this to the nth degree with their plethora of levels -- say, Video 1,2 & 3, not to mention their speaker wires. So AR is in the game, too. And it's true that BB for...