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I don't want it to fail by any stretch. I think the increase in resolution isn't really that big of a deal. I think the addition of HDR is a huge deal and way more important than the resolution. I think its what the studios need to be pushing/selling and I think its where the format will...

So far I believe everything on UHD has been upscaled. Even when they may have filmed parts at 4K+, all the post production and special effects was done at 2K.