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How do you figure? Because some people were leaving/moving around the room?

Yeah - I still wouldn't have stayed. In fact, if I'd known it was a trailer, I would have actively decided to skip it. If I know I will see a movie, I don't want to watch a trailer for it. I want to go into the initial screening fresh. It's inevitable I'll see previews for "Dr. Strange"...

Same here. If I'd known it was just a trailer for another movie, I wouldn't have bothered to stay.

Out of curiosity, I looked at my nearest AMC's screenings for tomorrow. The 3:30 IMAX is about 65% full, while the 5:00 3D is maybe 33%.

Watching the movie kinda make me wish I'd gone 3D, as it looked like the movie would use 3D well. Still, I like "IMAX ratio" movies, and I was pleasantly surprised to see the whole thing was 1.90:1 and not just parts.

I saw "NWH" yesterday 5:15 IMAX showing, and it was probably 2/3 full - pretty big crowd for a Tuesday afternoon, even during winter break. Didn't formally survey the mask wearing, but looked pretty good overall. Without getting political, I'm guessing Alexandria VA is a more... anti-COVID...

It's not so much verbal references - it's more when it's patently obvious there's a specific product on display. For instance, in the awful Sandler movie "Jack and Jill", an entire subplot appears to exist solely to advertise a cruise line. No one expects movies to strip away all brands - the...