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I am not in the market they are aiming for, then. In addition to not liking 3D, I don't have any of that equipment. Thanks for clearing that up.

Am I missing something here? Why watch a film on your TV with images of a fake movie theater around it, instead of just watching the Blu-ray and having the actual film image take up more of the screen? I don't understand the advantage of what this is trying to offer.