At first I didn't realize how bad this is. I just read that if you do a voice search while using the Netflix app, it only shows results for Amazon's content even if the the title is also available in Netflix. I am surprised Netflix would allow their service on Amazon's device with that going on...
As more and more of these devices come out, it becomes clear to me how much nicer a Mac Mini attached to the TV with a wireless keyboard and mouse is. The increased expense is well worth it IMHO although I realize I will be in the minority on this.
That being said, the FireTV looks pretty nice...