I linked to a few pieces on this idea in the iPhone speculation thread, but it really deserves it's own. This article by Wired puts all the pieces together and demonstrates the line of thinking on how Apple is going to succeed in this world despite the power collected in the Credit companies hands currently and despite the near universal failure of NFC so far:http://www.wired.com/2014/09/iphone-credit-card/
Control the whole stack, right? This leaves them, like they are with the cell companies, with an obvious vestigial problem: The Credit Card companies themselves. Is the tradeoff for the new power the promise that they won't use it to create their own competitor to these incumbents?The ubiquity of an NFC-enabled iPhone, however, finally could force brick-and-mortar stores to offer a pay-by-phone option. And once Apple peels people away from physical credit cards to a digitized version of plastic, Dwolla and everyone else become digital options on the same equal footing in the same wallet.Apple has the ability to succeed where Google and the few NFC-enabled Android phones to hit the market never could, because Apple controls the hardware and the software. Google supported NFC with its own wallet, but few handsets came out with the chips inside, since few payment terminals would take them. And few merchants bothered to accept NFC, since so few phones had it. That uncertainty disappears as soon as an NFC-enabled iPhone 6 floods the streets.And while an iPhone wallet won’t mean an end of credit cards anytime soon—American Express and Visa reportedly have reached agreements to work with Apple—it’s hard to see how its spread wouldn’t hasten a future free of plastic. After all, a credit card is just a medium for transferring data, just like a smartphone. Except unlike a smartphone, a credit card doesn’t do anything else. The credit card companies themselves see this day coming.