Let the floodgates open:
Twentieth Century Fox Home Entertainment Nov. 2 unveiled a program that enables retailers to custom order DVD movies from MGM’s vaunted film library.
Through collaboration with Allied Vaughn’s “manufacturing on demand” technology, the MOD program allows retailers to offer MGM’s Limited Edition Collection for sale ($19.98 SRP) on their websites without having to order product upfront. Each DVD (no Blu-ray) is manufactured for a specific consumer order that is placed on a retailer’s site.
Initially, more than 50 films will be offered, with an expansion plan to release more than 400 new-to-DVD titles within the next 18 months.
The first titles include 1982 feature Still of the Night, starring Meryl Streep; Rolling Thunder (1977) starring Tommy Lee Jones, and The Hawaiians (1970) starring Charlton Heston. Other movies, featuring their original theatrical trailers, include Bad Jim (1990); By Love Possessed (1961); Diary of a Madman (1963) with Vincent Price; Futureworld (1976); The Satan Bug (1965), directed by John Sturges; The Spikes Gang (1974) with Lee Marvin; and Vigilante Force (1976) with Kris Kristofferson.
DVDs without theatrical trailers include The 7th Dawn (1964) with William Holden; 99 River Street (1953); Captain Kidd and the Slave Girl (1954); Crusoe (1989); Flight From Ashiya (1964) with Yul Brynner; Big House, U.S.A. with Charles Bronson; and Callie & Son (1981).
“MOD provides an ideal solution to retailers who wish to expand the MGM DVD titles they offer to their customers without having to make an inventory investment,” said Eric Doctorow, GM, MGM worldwide.