Despite the setback that it faced in 2011 due to a change in the pricing structure, Netflix continues to flourish in the U.S. as far as its streaming business is concerned. The company’s domestic streaming subscriber increased from 21.7 million at the end of 2011 to 27.1 million by the end of 2012. The growth in streaming subscribers is being driven by the broader trends of media consumption over the Internet, increasing broadband penetration, higher download speeds and growth in connected devices. You can see the distribution of revenue here, with 61% of their revenue coming from streaming. Only 21% of revenue came from US optical disc subscriptions. If the Netflix trend is an overall trend, the days of optical disc seem limited... Maybe pretty soon we will all be thought of as the equivalent of laser disc lovers... I hope it doesn't come to that as long as I have eye sight!