Peter Kim
Screenwriter
- Joined
- Jun 18, 2001
- Messages
- 1,577
From Ebert's Sun-Times Answer Man column:
Q. Re widescreen DVDs: I work for Blockbuster and the company did indeed make the decision to stock only pan-and-scan DVDs for rent. Apparently, they would rather cater to the public's ignorance than try to educate them to the benefits of letterboxing. I have tried on numerous occasions to explain wide screen to customers, with some success. The visual example on the ''Die Hard'' DVD changes a lot of minds. Some DVDs have both pan-and-scan and widescreen versions available and I have changed customers' minds by telling them to watch five minutes of one version and then five minutes of another. All it takes is a little effort to educate the customer.
Toby Schmidt, Dayton, N.J.
A. True, but Blockbuster has made a corporate decision that casts a pall over the emerging DVD market. The majority of DVD users want letterboxing, which is why most DVDs have been widescreen or offered both formats. Now Blockbuster has asked manufacturers to supply DVDs in the pan-and-scan format. and does not carry letterboxed DVDs in many of its stores. This takes me back to a day years ago when I had one of the founders of Blockbuster in my home and was proudly showing off a letterboxed laserdisk. To my disbelief, he did not understand the format and I had to explain it to him. He was a retailer, not a movie lover. The company follows in the same tradition.
I have to ask - what the hell was Ebert thinking by inviting the founder of BB to his house?
But, back to topic...the last line says it all. BB is here to serve themselves and not the movie lover. It's the bottom line, stupid. That's understandable.
However, to underestimate the impact of this business strategy on the viability of OAR gives birth to OAR's demise.
Not trying to beat a dead horse here...but, until Pan & Scan is vanquished, the fight must remain forceful and consistent. Don't think for an instant that BB and the other giants have retreated based on one loss.
Just because we won back the soul of Willie Wonka, does that mean the war is over? Are YOU going to let things slide until your favorite title comes up for the chopping block?