According to an article over at Gozmodo, the Blu Ray Association is now saying that prices will be staying where they are until more consumers start buying their product. Apparently, there isn't enough to demand for their product to justify dropping the prices on their hardware and software. Blu-ray Association: Wallet-Slaying Prices Here to Stay Because You're Not Buying Enough Blu-ray After I read the article I found it kind of humorous. That's like saying "buy our product for 1200% markup. When we sell enough, then we'll drop our prices." The same thing was said about the CD format when it was released and the same crap was said about the DVD format. Consumers have a long memory and their not fooled. Sure, the format is selling but not by enough consumers and it's because of the price range that is stuck to the hardware and the software for the format. Sure, I've been tempted to buy into the format but it's the cost of the blu ray players and the software (i.e., movies) that has kept me away from the format. I keep remembering that old saying, "fool me once, shame on you. fool me twice, shame on me." It looks like consumers have a long memory and they're not fooled.