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The bonus disc was shrink-wrapped to the back of the box on the copy I bought at Best Buy today. There was also a four-page insert in the box, along with some loose ads for DVD related stuff.

I see they are also including a "$10 Digital Coupon" to use on a future BestBuy.com purchase. So, when you factor in the coupon savings, it almost makes it a $29.99 purchase. Based upon this wrinkle and if history is any indicator, I wouldn't be at all surprised to see a $30 B&M street price...