There's nothing brilliant about it IMO. He simply recognizes the obvious - fans will buy pretty much anything Star Wars that he puts out there for sale. You don't have to be a genius to analyze previous sales data. It's a no-brainer.
Pat yourself on the back? As Travis mentioned, this isn't a contest. IMO your behavior here at HTF has been quite juvenile and in a lot of cases antagonistic. Give it a rest, would you?