I believe Adam is right, we all know the pricing for DVD is very different than was for VHS. Blockbuster video had the opportunity to make a deal with the studios that would have carried over the rental pricing structure but turned it down, thinking they didn't need to share those profits with...
I don't like the UK art either, which appears to be what was originally intended as the offical art for the film. A while back I went to the movies website to see about downloading a bad ass Serenity wallpaper, only to be vastly dissapointed (they were all very much like the UK poster). Not even...