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Went to Empire Cinema in High Wycombe yesturday (because all the screens are digital there) and they started showing the trailers at the films advertised start time, THEN the ads then 16 mins later than billed the actual film started......and although the trailers seemed resonaably relevent to...

Here in England (where we've had ad's b4 films for ever it seems like) some cinemas are now putting the trailers first, then the ads, then the film and all from the supposed start time of the film....... So I can't walk in 10mins after advertised start time and still see the trailers...