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inferior advise would fall into the same category

There is no cure. Only prevention. Once its burned, its there forever. When you buy you next TV, get one of the LCD technologies, as they dont have the burn in problem. I think I heard the rule of thumb is like less then 15% of time to have PIPs, numbers etc on screen. That is not likely. I...

thanks for that...of the few stretched displays I have seen, I found them to be disturbing, fat and squatty. So based on that, I thought most my viewing would be in 4:3. How does Sony do their 4:3 stretch? Do you also think that would no be noticable? I know the only way to be sure for myself...

How many hours of 4:3 viewing to cause an issue? Most of my viewing would be 4:3 material as my cable does not offer HDTV. Im assuming I would mostly use the non stretched mode, so I would have grey bars left and right. My 16:9 viewing would almost be exclusively DVD. Im looking at buying a 65"...