I attended my first showing with assigned seating on Wednesday. I watched Mad Max on the GTX screen with Dolby Atmos sound. I and four other people had the entire theater to ourselves at the 4:25 p.m. matinee showing. :)
I know that, but it will most likely increase online business because of that reserved seating. IMO, that's what the theaters are hoping for especially for box office leading films.
Well, assigned seating has come to my local theater complex. I don't like it as I see it as another way for theaters to make monies as people buy their tickets online for a charge.