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In all this discussion it was mentioned who "widescreen" or "letterboxing" has become somewhat of a fad. Well one thing that really irks me is that so many commercials are being put out this way. Why? It's not like some epic like LOTR's or SW's, it's just a frickin' commercial that most people...

I agree that the main concern should be director's intent. But I also see a valid reason for distinction. IMHO Open-Matte is the lesser of two evils when compared with Pan & Scan. :)